Even a TikTok educating viewers on the Russian poet Boris Ryzhy, from whom Molchat Doma borrowed the song’s bleak lyrics (“Living is hard and uncomfortable/But it is comfortable to die”), has been viewed 1.8 million times. But Molchat Doma is a phenomenon unto itself. Some of this traction has been aided by a TikTok fashion trend in which pouty alt teenagers speed through their wardrobes, set to the song’s moody guitars and punchy, strict beat. chart in early May) and featured in almost 100,000 TikToks. For over a month, “Sudno” has been trending on the Spotify Viral 50 charts (peaking at No. The soundtrack to Verdinsky’s TikTok is “Судно (Sudno)” by Molchat Doma, a dour synth-pop band from the former Soviet satellite of Belarus. This content can also be viewed on the site it originates from. (The romanticization of Russia has also prompted legitimate criticism: “I lived in siberia for abt a year, and it wasn’t ‘tumblr grunge vibes’ or whatever,” grumbled one TikTokker.) Comments on the original video hint at a peculiar kind of nostalgia: a few users marvel at how Russia “seems a lot like 1997” or “really hit the pause button on the ’90s”-which is funny, because most of them probably weren’t even alive back then. It has inspired reaction videos of teenagers proclaiming they’re “ moving to Russia,” analyses of the country’s dreary aesthetic, and similar montages of other formerly communist nations. Deemed by one awestruck commenter as “the best advertisement to go to Russia I’ve ever seen,” the video has been viewed over 5.7 million times since Verdinsky shared it in late April.
Petersburg, which has the dingy stylishness of a coming-of-age indie film. This is what you see in Leon Verdinsky’s TikTok montage of his former life in St. A moody boy with sunset-blush-colored hair. In TikTok Report, we look at the good, the bad, and the straight-up bizarre songs spreading across the platform via dances and memes.īlack-clad youths bopping around industrial spaces.
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